JeungMee Yoon’s “The Pink and Blue Project” has garnered quite a bit of attention. The photographs are visually jarring. Positioning girls and boys in the midst of the sea of their own pink or blue objects is a powerful statement about gender, consumption, and globalization. Yoon got interested in the project through her own struggles as a parent.
The Pink and Blue Projects were initiated by my five-year-old daughter, who loves the color pink so much that she wanted to wear only pink clothes and play with only pink toys and objects. I discovered that my daughter’s case was not unusual. In the United States, South Korea and elsewhere, most young girls love pink clothing, accessories and toys. This phenomenon is widespread among children of various ethnic groups regardless of their cultural backgrounds. Perhaps it is the influence of pervasive commercial advertisements aimed at little girls and their parents, such as the universally popular Barbie and Hello Kitty merchandise that has developed into a modern trend. (here)
Indeed, these struggles are the same that led Peggy Orenstein to write Cinderella At My Daughter: Dispatches from the Front Lines of the New Girlie-Girl Culture. As both Yoon and Orenstein show, pink and blue are about so much more than colors. These colors structure children’s lives in intricate ways. D’Lane Compton and I posted on similar issues with respect to children’s clothing and the gendering of parenting products (here).
The objects we fill our children’s rooms with tell us a great deal about our culture and they structure the ways children experience the world around them. While “princess culture” gets a lot of attention, it’s probably fair to say that the ways boy’s objects and identities are similarly gendered with all variety of “blue” is less discussed.